The History of OPPO

                                         OPPO

Birth

First brand that came into existence was the OPPO Electronics, its major product lineup includes more than just smartphone, it manufactures Blu-ray players and Universal DVD player as well. The company was founded in 2004 and Tony Chen who is the current CEO of the company is listed as the corporation, which is actually a subsidiary of the BBK Electronics. Company entered the mobile phone market in the year of 2008 and just within five year it was reportedly the second most profitable company in China in 2013 among the players like ZTE, Huawei, Lenovo and Xiaomi.

Oppo Digital an independently operating division of OPPO Electronics was setup in the United States in California, which is known for offering Up-Converting DVD and Blu-ray Disc players. The first product that they sold was OPPO OPDV971H, which was a Universal DVD player.

Products & Growth

The mobile handset that no one might know that OPPO produced was R819/R819T. While the handsets that you might have heard falls under Find, N and R Series. The N1 was world’s first handset that came with a rotating camera that can be used as back or rear and that’s when the camera dedicated N Series was born in December 2013. After that next year in March, company launched the Find 7a and then Find 7, the later sported the world’s first Quad HD (2560 x 1440) display, which was available in May 2014. Later that year in October, company announced their design focused smartphone, the R5, which was slimmest smartphone of the year measuring just 4.9mm. These series were upgraded in the coming year and thanks to that the brand is listed among the top five smartphone brands in the world, replacing the likes of Lenovo and Xiaomi. Considered as the premium smartphone maker, OPPO relies on the strong offline retailer network it has created in the home country.

The brand started its international expansion in 2010 starting with Thailand, where the brand first announce Find 3 and then later showcased the Find 5, which was followed by the Find 7. In parallel, company expanded its presence in countries like Philippines, Myanmar, Vietnam, Indonesia, Malaysia, India, Bangladesh, Pakistan and many more regions. Company operates locally in these regions catering the needs according to the audience.

Bangladesh Presence

As an advanced version of the F1, the F1s promises to take selfies a step further with a 16MP front camera, a sophisticated 

beautification feature and an industry leading 0.22s fingerprint reader.

The F1s also sports a 5.5-inch screen, an octa-core processor, 3GB RAM, 32GB ROM, and a 3075mAh battery, assuring a perfect selfie experience. The smartphone is priced at Tk23,900.

The launch was done in the presence of Navy Yi, managing director of OPPO Bangladesh Communication Equipment Co Ltd, Shihab Ahmad, chief strategy officer of Banglalink and Jubaer Shuvo, a renowned photographer.

“Being a priority market for OPPO, we understand the Bangladeshi consumer’s demand for excellent camera quality and the on-going selfie craze,” said Navy Yi, managing director of OPPO Bangladesh Communication Equipment Co Ltd. “OPPO has a rich experience in camera technology and has been the industry leader with several accolades and awards to its credit. And now, we are carrying this legacy forward and stepping up the selfie revolution, by launching the upgraded F1s to share advanced photography technology with an even wider range of users in Bangladesh. It offers them an outstanding photographic experience,” he further added.

At the launching ceremony, Shihab Amhad, CSO, said, “We are happy to partner with OPPO and bring this excellent handset for our customers. I believe this handset meets the demand of customers seeking to explore the digital world, which Banglalink is set to open for them. I hope we will offer similar quality handsets to Banglalink customers in the near future.”